FUJIFILM instax brand film

CLIENT
FUJIFILM　

IDEA
instax brand film

McCann Japan partnered with its sister office in New York to craft a vibrant brand communication for FUJIFIML’s instax, a brand that continues to show strong sales performance both domestically and internationally, while winning hearts around the world.

The brand’s key message, “Sometimes, it just clicks” captures the sentiment that taking a photo and sharing the print connects people across age, gender, and nationality, creating moments of genuine emotional connection. The brand film expresses this idea through evocative visuals and storytelling, bringing instax’s message to life.

In addition to the brand film, the campaign made use of a variety of touchpoints, including train station ads, to vividly convey instax’s brand world and emotional message. It succeeded in delivering moments of genuine connection to a broad audience.