Citizen Watch UNITE with BLUE

CLIENT
Citizen Watch

IDEA
2025 UNITE with BLUE Limited-Edition Model

As an embodiment of its corporate philosophy, “Better Starts Now,” Citizen offers a special collection that brings together its major watch brands under a unified theme. For the collection’s advertising communication, the company aimed to establish a worldview that looks toward both the present and the future, collaborating with various artists since 2022 to bring this vision to life. For the 2025 campaign, Citizen partnered with the rock duo B’z, who created a new song specifically for the campaign under the theme of “UNITE with BLUE,” while the featured animation was produced by the renowned studio MAPPA.