Takara standard Takara HORO

CLIENT
Takara standard

IDEA
Takara HORO Global Branding/ Event

To raise brand awareness for Takara standard in global markets, we planned and hosted an experiential event that brought together influencers from across Asia, centered on China, Taiwan, and Vietnam.
The venue chosen was Manpuku-ji Temple in Kyoto, known as the head temple of the Ōbaku school, one of Japan’s three major Zen sects. Within this traditional setting, we offered a special experience where guests could engage all five senses to appreciate Japanese culture and the value of Takara standard’s enameled kitchen offering.
The event took place in Shōindō Guest Hall, an Important Cultural Property located within the temple grounds, where a white enameled kitchen from Takara standard’s premium LEMURE line was installed. Guests enjoyed modern Japanese cuisine prepared by a chef who showcased the kitchen’s features through a live cooking demonstration.