Citizen Watch Series 8

CLIENT
Citizen Watch

IDEA
Series 8 Rebranding Project

With Series 8 nearing its fifth anniversary in 2026, we undertook a renewal of its brand communication to strengthen its identity and deepen recognition of the line as a mechanical watch.

Particular emphasis in the film was placed on the music and computer graphics. For the soundtrack, subtle mechanical sounds emitted by the actual timepiece were captured using specialized microphones and reconstructed to create a one-of-a-kind, dynamic soundscape.

The CG sequences depict an immersive journey into the inner world of a mechanical watch. In portraying the countless intricate components that make up the timepiece, we carefully balanced realism with compelling visual expression, inviting viewers to stay immersed in every detail.