Kewpie KEWPIE

CLIENT
KEWPIE

IDEA
“KEWPIE IT.”

“KEWPIE IT.” is a global campaign that invites people around the world to discover new ways to enjoy Kewpie Mayonnaise. The idea is simple: just add Kewpie and everyday dishes take on a whole new vibe. That sense of surprise and delight is distilled into the phrase, “KEWPIE IT.” Through recipe videos, social challenges, and pop-up experiences, the campaign encourages people everywhere to have fun and get creative, discovering their own new ways to enjoy everyday meals.

So now it’s your turn. Go ahead and KEWPIE IT.