Digital Ad Quality Assurance

Our quality assurance initiatives regarding brand safety and ad traffic.

As part of our efforts to ensure the quality of digital advertising, together with our group agencies and business partners, we comply with the guidelines set forth by the Japan Interactive Advertising Association (JIAA), strive for quality assurance related to advertisers and ad traffic, and conduct fair, sound and transparent advertising transactions.

We have obtained third-party certifications for brand safety and ad-fraud (invalid traffic) from the “Japan Joint Industry Committee for Digital Advertising Quality and Qualify” (JICDAQ) and will continue to improve the quality for advertising transactions in accordance with JICDAQ standards.

Japan Joint Industry Committee for Digital Advertising Quality & Qualify

1. Quality assurance measures related to advertisers (brand safety) We implement measures in line with the “Advertiser Quality Assurance Guidelines (Brand Safety Guidelines) (enacted April 2019)”, as indicated below.

https://www.webcargo.net/view-file/index/folder-id/205679/file-id/40148853/

2. Quality assurance measures related to ad traffic We implement measures in line with the “Ad Traffic Quality　Assurance Guidelines (Guidelines to Counter Invalid Traffic) (enacted April 2021)”, as indicated below.

https://www.webcargo.net/view-file/index/folder-id/205679/file-id/40148853/