McCann MINE is an internal startup formed by employees under 35 in McCann Worldgroup. The name MINE was developed from the two meanings of the word “to own” and “to dig out,” as we aim to dig deeper into different aspects of society from a fresh perspective. McCann MINE will specifically conduct original research activities and hunt for new truths that impacts society.
McCann MINE aims to provide a global youth community that transcends company and country boundaries. We will collaborate across the McCann Worldgroup agencies in Japan, our global network, universities and partners.