HISTORY
Alfred Erickson, a former advertising manager of a department store in Manhattan, New York, founded an advertising company.
1902
H.K. McCann established an independent agency from the advertising department of Standard Oil.
1912
The two companies form a joint venture, McCann Erickson, a $15 million advertising company.
1930
1960
McCann-Erickson Hakuhodo Inc. is established in Tokyo as the first US-Japan advertising joint venture with Hakuhodo.
The agency becomes the first to introduce the concept of GRP to Japan. Industry mindset shifts from “low-price, low-rates” to “reach & frequency.”
1965
The agency becomes the first to introduce the concept of TARP to Japan.
1972
H.K. McCann established an independent agency from the advertising department of Standard Oil.
1984
1994
The Japanese subsidiary becomes a wholly owned subsidiary of McCann Erickson and is renamed McCann Erickson Japan.
MACInsight, a panel study of media contact, consumption, and purchase, is conducted for the first time.（currently Media in Mind）
1997
PR company, IPR Shandwick (currently Weber Shandwick Worldwide), becomes a part of The Interpublic Group of Companies. Established UM.
1999
Established Momentum.
2000
Established Aoyama Graphic Design（currently Craft Worldwide）
2001
Established MRM Partners (currently MRM Worldwide). McMEDICAL is launched to provide total communications consulting service in the medical and healthcare fields.
2002
Tag Tokyo, a new marketing unit specializing in young adults, is established.
2004
McCann Worldgroup Holdings Japan Inc. is established.
2010
The Mediabrands Audience Platform was launched in Japan.（currently Kinesso Japan）
2012
ChaseDesign launched in Japan.
2014
McCann Worldgroup Japan celebrates its 60th anniversary.
2020
Established IPG Health.
2021