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McCann Erickson Japan was founded in December 1960 as a joint venture between McCann Erickson Worldwide, the world’s largest international agency, and Hakuhodo Inc., the oldest and second largest advertising agency in Japan. Through its unique combination of international and Japanese expertise, the joint venture was the first of its kind in the Japanese advertising industry.

In April 1994, McCann Erickson Worldwide dissolved the partnership with Hakuhodo and acquired 100% ownership of McCann Erickson in Japan.

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