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HISTORY

1960McCann-Erickson Hakuhodo is established on Dec. 16 as the first Japan-U.S. joint venture advertising agency in Japan with 13 employees and 10.8 million yen in capital. Hirochika Segi is appointed President.
1961Full operations begin in April, with headquarters located inside Hakuhodo in Kanda, Nishiki-cho. Hirochika Segi ascends to Chairman and M. Carl Johnson Jr. takes over as President. 300 million yen in billings is achieved for the year.
1962Headquarters is moved to the Hasegawa Bldg. Number of employees expands to 152 and billings rise to 1.8 billion, surpassing the 1 billion yen mark for the first time.
1964James P. Farley is appointed President.
1965The agency becomes the first to introduce the concept of GRP to Japan. Industry mindset shifts from "low-price, low-rates" to "reach & frequency."
1967Headquarters is moved to the Shogakukan Bldg. in Jinbocho. Marplan Japan is established, while the agency name is changed to Interpublic Hakuhodo. Number of employees rise to 305, and billings hit 5.1 billion yen, surpassing the 5 billion yen mark and pushing the agency up to the top 10 (9th) for the first time.
1970The agency celebrates its 10th anniversary. Media Liaison is established within the Media Division. Billings reach 11 billion yen, surpassing the 10 billion yen mark for the first time.
1972The agency becomes the first to introduce the concept of CARP to Japan. Capital is increased to 127.05 million yen.
1974The Interpublic Hakuhodo Labor Union is formed.
1978James P. Farley is named Chairman, while Koji Oshita succeeds him as President. Headquarters is moved to the Shin Aoyama Bldg.
1979The agency name is rebranded to McCann-Erickson Hakuhodo.
1982Max Cusnir is appointed Chairman.
1984The Osaka Office is promoted to the status of official branch. The internal paper, "McCann News," is published for the first time.
1985McCann Direct is established.
1987MarPlan Japan is rebranded to InfoPlan.
1991Koji Oshita is appointed to Chairman, and Donald J. Dillon takes over as President.
1993The Osaka Office is moved to the Aqua Dojima Bldg. and expanded. The joint venture partnership with Hakuhodo is dissolved.
1994McCann-Erickson assumes 100% equity ownership, and the agency name is changed to McCann-Erickson Inc. John W. Fitzgerald is installed as President.
1996John W. Fitzgerald ascends to Chairman and Koh Sakata is named to succeed him as President, the first Creative Director ever to be appointed to the position.
1997MACInsight, a panel study of media contact, consumption, and purchase, is conducted for the first time (official use begins the following year, in 1998). Universal Communications (currently Momentum Japan) becomes a part of Momentum's global network and is renamed the Momentum Communications Development Division.
1998Mark Gault is installed as Chairman. The McCann-Erickson WorldGroup adopts a "corridor strategy" for its various specialty divisions. McCann Direct becomes a part of the global network and is renamed to McCann Relationship Marketing (MRM).
1999McCann-Erickson obtains ownership of K.K. Standard McIntyre, a healthcare advertising agency. and rebrands it to Torre Lazur McCann as a 100% subsidiary of McCann-Erickson U.S. PR company, IPR Shandwick (currently Weber Shandwick Worldwide), becomes a part of The Interpublic Group of Companies. The 100%-owned Harrison Agency is established in Tokyo.
2000Koh Sakata ascends to Chairman, and Max Gosling is appointed President and Chief Executive Officer. Momentum M.I.K. Inc. is established in Tokyo.
2001Aoyama Graphic Design is established.
2002FutureBrand Inc., a brand consultancy agency, is established in Tokyo. MRM Partners Worldwide (registered name: ISD Japan Inc.) is launched. McMEDICAL is launched to provide total communications consulting service in the medical and healthcare fields. Masayoshi Tadami is named President of MRM Partners Worldwide in Japan.
2003MRM Partners opens an office in Osaka. Koh Sakata is elected to Chairman of the Board of Directors of the All Japan Radio & Television Commercial Confederation (ACC). Max Gosling is named Asia-Pacific Regional Director. Koh Sakata is appointed Chairman Emeritus.
2004McCann Worldgroup introduces a new corporate identity. Tag Tokyo, a new marketing unit specializing in young adults, is established. Momentum M.I.K. launches the Event & Sponsorship Business Division. MRM Partners Worldwide opens an office in Kobe and partners with the Nestlé Japan Group and Bellsystem24 to launch the Together with Nestlé Relationship Center in the same city. McCann Erickson introduces the Executive Officer System. Hideaki Nakayama is appointed General Manager of McCann Erickson Osaka.
2005Max Gosling is named Chairman, Representative Director, and Kevin Ramsey takes over as President & CEO, Representative Director. McCann Erickson Inc. rebrands its English name to McCann Erickson Japan Inc. Momentum M.I.K. Inc. becomes a 100% subsidiary of McCann Erickson Japan Inc. and the company is rebranded to Momentum Japan Inc. Walid Abouljebine joins as General Manager of McCann Osaka. Aoyama Graphic Design changes its name to Aoyama Creative Studio Co., Ltd. MRM Partners Worldwide is renamed to MRM Worldwide Inc.
2006Eric Einhorn is appointed Representative Director (non-fulltime), Regional Director, Asia Pacific, McCann Worldgroup.
2007In addition to their responsibilities in Japan, David McCaughan is appointed Regional Strategic Planning Director, Asia Pacific, McCann Worldgroup and Kevin Ramsey is named Regional Director, McCann Erickson Asia Pacific. ENJIN Inc. is established.
2008Akihiko Kohno is appointed VP, Managing Director, McCann Osaka.
2009Hiroshi Namiki is appointed President & CEO of Momentum Japan Inc. and Representative Director of Aoyama Creative Studio Inc. Michael McLaren is installed as Regional Director of McCann Worldgroup Asia Pacific, and President & CEO of McCann Erickson Japan.
2010The agency celebrates its 50th anniversary. Marc Kremer is appointed president of MRM Worldwide in Japan. McCann Worldgroup Holdings Japan Inc. is established. ENJIN changes its name in Japanese from 猿人 to ENJIN. Amar Urhekar is promoted to Representative Director & President of McCann Healthcare Worldwide Japan.
2011Miho Shiozaki is appointed General Manager and Representative Director of MRM Worldwide in Japan. Shopper Sciences establishes an office in Tokyo. Michael McLaren is appointed Representative Director, Chairman of McCann Erickson Japan and McCann Worldgroup Japan. Yasuyuki Katagi succeeds him as Representative Director, President & CEO of McCann Erickson Japan and McCann Worldgroup Japan.
2012Kaoru Matsui is appointed CEO of Mediabrands Japan. Joe Nakamura is appointed CEO of UM Japan.
McCann Healthcare Worldwide Japan’s CMG combines strengths with medical communications specialist MDS to form MDS-CMG.
Mari Tamura is appointed Senior Planning Director of McCann Erickson Japan.
The Mediabrands Audience Platform was launched in Japan. Taro Fujinaka is appointed as Managing Director.
2013Jack Blakey is appointed Managing Director of McCann Healthcare Communications Japan.
IPG Mediabrands Japan appoints Anthony Plant as CEO.
2014Mari Tamura is appointed Executive Vice President, Director General Manager of McCann Erickson Japan. Kozo Saito is appointed Exetuvie Vice President, Director MAGNA CEO of McCann Erickson Japan.
Isamu Nakamura is appointed as Head of Creative and Executive Creative Director of McCann Erickson Japan.
ChaseDesign launched in Japan.
2015John Woodward is Appointed Chief Strategy Officer of McCann Erickson Japan & McCann Worldgroup Japan.
Hidehiko Takeda Appointed to President of Craft Worldwide.
2016Yasuyuki Katagi is appointed Representative Director, Co-Chairman of McCann Worldgroup Japan. Hiroshi Namiki is appointed Co-Chairman of McCann Worldgroup Japan. Charles Cadell is appointed Representative Director, President & CEO of McCann McCann Worldgroup Japan.
Takeshi Miyazawa is appointed Managing Director of UM Japan.

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